Complete brand identity for Medad Coffee

Overview

A specialty coffee label that grew from a home project into a brand recognized on the shelf.

The challenge

A specialty coffee project with great taste but no identity — random packaging and a visual presence that reflected neither the product's quality nor its premium price.

What we did

• A discovery session defined the brand's character: handcrafted warmth with specialty precision.
• A logo born from a coffee bean meeting an ink drop — a nod to the name 'Medad' (ink).
• A packaging system with colors per coffee origin, ready to scale to new products.
• Full guidelines + ready social templates for their in-house team.