Residential sales campaign for Al Ofoq
Overview
Marketing a full residential project — from launch to the last unit sold.
The challenge
A new residential project in a market full of lookalike offers — the client needed serious buyer leads, not curious browsers draining the sales team.
What we did
- A 45-second motion video showcasing the project, location and finishes.
- A dedicated landing page with a form that filters serious buyers (budget + purchase timing).
- Campaigns segmented by income bracket with tailored messaging.
- Leads delivered to sales instantly via WhatsApp with full details.