Full launch campaign for Lavista Restaurant

Overview

A new branch taken from zero to waiting lists in the first month.

The challenge

A new branch in a crowded competitive area, with no audience base and a limited launch budget that had to work as hard as possible.

What we did

• Built an appetizing content identity entirely around real dish photography instead of stock images.
• A two-week teaser campaign targeting residents within a 5 km radius.
• An exclusive opening offer for page followers that turned follows into real visits.
• Retargeted everyone who engaged, rotating weekly dish offers.