Social media management for Smile Clinic
Overview
Trustworthy medical content that turned a dormant page into a main booking source.
The challenge
A dental clinic page dormant for months, sensitive medical content needing scientific accuracy with simple delivery — and low public trust in medical content on social media to begin with.
What we did
- An educational content plan answering patients' real questions in plain language.
- Short videos featuring the doctor himself built personal trust before selling anything.
- Before/after cases showcased with documented patient consent.
- Seasonal booking campaigns wired directly to the clinic's WhatsApp.